Marketing Package for Start-ups
Launching a new company is an exciting time and if you are doing this at the moment then we wish you every success. It is also an expensive business and every penny counts, so the marketing of your...
View Article10 Ways Top Business Leaders Avoid the Loneliness
This is the first in a series of guest blogs and was written by Marty Zwilling, Founder & CEO of Startup Professionals, Inc. of Arizona. http://blog.startupprofessionals.com...
View ArticleA Marketing Package for the Growth Stage Business
You have launched your business, you have some new clients but you are working so hard on them that there is a risk that your sales will plateau. Does this sound familiar? It is all too common for...
View ArticleHow many P’s in Marketing?
How many P’s in Marketing? Dependent upon who you follow the numbers vary. The original model by the American marketing guru E. Jerome McCarthy in 1960 was four, and it continues to be a reference...
View ArticleSocial Media as part of the Marketing Mix
A strong Social Media presence is becoming increasingly important for the small and medium sized businesses. Typically, businesses are using the ‘big three’ of LinkedIn, Twitter and Facebook as their...
View ArticleAccurate Targeting and Leaflet Distribution
Our knowledge of consumers, their habits and behaviour has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution has led to this previously...
View ArticleHow to create a Sales revolution with a Marketing resolution
Marketing Manager at whiteboard demonstrating marketing strategy But don’t leave it until 31st December 2013! NOW is the time to prepare! If you want to hit the ground running in January 2013 then...
View Article10 top marketing tips
Achieve your goal with effective marketing 1. Strategy and planning are key Strategy is key. A written Marketing Plan gives you your signposts to succeeding. First and foremost know your target...
View ArticleEffective Sales and Marketing improves ROI
Sales & Marketing analysis Every promotional marketing campaign should be tracked for its contribution towards company profitability. I have met numerous, otherwise sensible business people who...
View ArticleBlogging for Business
The blog is the final piece of the marketing jigsaw If your website doesn’t have a business blog then you are missing out. Please note – not might be, you are! Put blogging at the top of your ‘to do’...
View ArticleHow not to do business at an exhibition (and how to!)
Exhibition stand Exhibition space can be expensive in terms of planning, space, print, stand design and your own time so it is important to do all the right things to make sure you attract your...
View Article9 reasons to use Twitter for Business
I am often asked what the point of Twitter is, especially for business, and some folk even go to the lengths of suggesting that Twitter meets a demand that doesn’t exist! In that case try telling the...
View ArticleTargeting Door Drop – A Guest Bloggers View
My Marketing Guy’s guest Blogger this month is Graham Dodd, Managing Director of the Letterbox Consultancy Ltd and a recognised industry Thought Leader. He gives us his views about the importance of...
View ArticleFacebook for Business – what’s the point?
How many people reading this have heard someone say, “Facebook for business? What’s the point?” I’ve heard that on more than a few occasions and the answer is simple. There’s absolutely no point at...
View ArticleGhostbloggers……………….
If you are reading this then you already know the importance of blogging to your company’s image. You know you should have a regularly updated company blog on your website but perhaps you either...
View ArticleDo you ‘get’ Social Media yet?
The Social Media courses that Rosie – Learning and My Marketing Guy have put on recently have emphasised to me the amazing power, reach and versatility that social media platforms offer all...
View ArticleA unique marketing package for the start up company
If you are reading this then the chances are that you are launching a new company and may be in need of specialist advice. It is perfectly usual to call upon specialist knowledge in the planning...
View ArticleKnow your customer, here’s a guest bloggers’ view.
My Marketing Guy’s guest Blogger this month is Frances Norris. Frances founded CE Policy & Communication, a digital communication consultancy in 2012. Frances gives us her thoughts about...
View ArticleAll you need to know about Hashtags…..
Seasoned Twitter users will know all about hashtags but to new users it can be something of a mystery. I know, because not so very long ago I was that new user. Twitter explains hashtags in four...
View ArticleDoes Twitter really work in a b2b world?
Twitter is an increasingly important part of the marketing mix in business today but tweeting to a strategy is vital if you are to succeed in a b2b world where business people are constantly...
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