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Marketing Package for Start-ups

  Launching a new company is an exciting time and if you are doing this at the moment then we wish you every success.   It is also an expensive business and every penny counts, so the marketing of your...

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10 Ways Top Business Leaders Avoid the Loneliness

  This is the first in a series of guest blogs and was written by Marty Zwilling, Founder & CEO of Startup Professionals, Inc. of Arizona. http://blog.startupprofessionals.com...

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A Marketing Package for the Growth Stage Business

  You have launched your business, you have some new clients but you are working so hard on them that there is a risk that your sales will plateau. Does this sound familiar? It is all too common for...

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How many P’s in Marketing?

  How many P’s in Marketing?   Dependent upon who you follow the numbers vary. The original model by the American marketing guru E. Jerome McCarthy in 1960 was four, and it continues to be a reference...

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Social Media as part of the Marketing Mix

  A strong Social Media presence is becoming increasingly important for the small and medium sized businesses. Typically, businesses are using the ‘big three’ of LinkedIn, Twitter and Facebook as their...

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Accurate Targeting and Leaflet Distribution

  Our knowledge of consumers, their habits and behaviour has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution has led to this previously...

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How to create a Sales revolution with a Marketing resolution

Marketing Manager at whiteboard demonstrating marketing strategy    But don’t leave it until 31st December 2013! NOW is the time to prepare!   If you want to hit the ground running in January 2013 then...

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10 top marketing tips

Achieve your goal with effective marketing   1. Strategy and planning are key Strategy is key. A written Marketing Plan gives you your signposts to succeeding. First and foremost know your target...

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Effective Sales and Marketing improves ROI

  Sales & Marketing analysis Every promotional marketing campaign should be tracked for its contribution towards company profitability. I have met numerous, otherwise sensible business people who...

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Blogging for Business

  The blog is the final piece of the marketing jigsaw If your website doesn’t have a business blog then you are missing out. Please note – not might be, you are! Put blogging at the top of your ‘to do’...

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How not to do business at an exhibition (and how to!)

Exhibition stand   Exhibition space can be expensive in terms of planning, space, print, stand design and your own time so it is important to do all the right things to make sure you attract your...

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9 reasons to use Twitter for Business

  I am often asked what the point of Twitter is, especially for business, and some folk even go to the lengths of suggesting that Twitter meets a demand that doesn’t exist! In that case try telling the...

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Targeting Door Drop – A Guest Bloggers View

My Marketing Guy’s guest Blogger this month is Graham Dodd, Managing Director of the Letterbox Consultancy Ltd and a recognised industry Thought Leader. He gives us his views about the importance of...

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Facebook for Business – what’s the point?

    How many people reading this have heard someone say, “Facebook for business? What’s the point?” I’ve heard that on more than a few occasions and the answer is simple. There’s absolutely no point at...

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Ghostbloggers……………….

  If you are reading this then you already know the importance of blogging to your company’s image. You know you should have a regularly updated company blog on your website but perhaps you either...

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Do you ‘get’ Social Media yet?

  The Social Media courses that Rosie – Learning and My Marketing Guy have put on recently have emphasised to me the amazing power, reach and versatility that social media platforms offer all...

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A unique marketing package for the start up company

  If you are reading this then the chances are that you are launching a new company and may be in need of specialist advice.   It is perfectly usual to call upon specialist knowledge in the planning...

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Know your customer, here’s a guest bloggers’ view.

  My Marketing Guy’s guest Blogger this month is Frances Norris. Frances founded CE Policy & Communication, a digital communication consultancy in 2012. Frances gives us her thoughts about...

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All you need to know about Hashtags…..

  Seasoned Twitter users will know all about hashtags but to new users it can be something of a mystery. I know, because not so very long ago I was that new user. Twitter explains hashtags in four...

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Does Twitter really work in a b2b world?

  Twitter is an increasingly important part of the marketing mix in business today but tweeting to a strategy is vital if you are to succeed in a b2b world where business people are constantly...

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